Evaluation of the design

22 01 2010

Setup of the evaluation:

We will show the conceptual design and movie to possible users, and use questioner to know how they like this project. Does it meet users’ need?

• Research questions:

  1. Do users understand?
  2. Do users like?
  3. Will they use it?
  4. Do users think it is useful?
  5. Is there any problem in the project?
  6. Would they like to support this project?

• Methods:

We will show the conceptual design and movie to IO student who have to commute through Delft station every day, and ask the questioner blow:

  1. Do you understand?
  2. Do you think it is interesting?(1 to 5)
  3. Do you think it help them out with the chaos?(1 to 5)
  4. Would you try the guiding line?
  5. Would you play with the graffiti wall?
  6. Would you invite your friend with it?
  7. Is there any problem you can think of in this project?
  8. Would you support this project? (how)

• How many people did you ask feedback from and what characterizes these people?

10 people

• Summarized results:

People like the whole project, but the guiding line most.

People think it does help with the chaos, but sending the Bluetooth message might be troublesome.

The Problem they think of:

  1. What are we going to do with the blind people?
  2. When a lot of people get out of the train, how are you going to do with too many people start at the same time.
  3. Will it be too expensive? Who are going to support it?
  4. How to preserve the LED panel?
  5. The commuters might get bored with it.

• Recommendations and suggestions:

  1. The guiding light could be something else but arrow at first. Because it looks “construction”. Could be just users name.
  2. Because the student of TU Delft would like to support the project. Instead of sponsor, they would like to help with the technical level. So it can be a project build by TU Delft.
  3. The project can be extending to the whole city by some interactive posters every place around. It can help travelers and the new residents to find shops, cinema, streets, etc.

•Evaluation of your own project:

We enjoy our project a lot. At first, we come up a lot of crazy ideas, and “Enjoin” come out in the end.

We have thought about making strangers talk with each other while they waiting for bus or train. Because it’s a pleasure meeting people even just 10 minutes. Though the graffiti wall has keeps the idea of drawing with others. Maybe we can extend to communities on the website, and it can combine with the guiding line or graffiti wall.

Blind people should be served as well. Since there is the system connect with cell phones, it can also use audio system to lead them the way.


Detailed design

21 01 2010

Task Analyses

The lists below will show the activities that the final design has to support. To make it clearer the lists are divided in lists of the tasks of the users and lists of the tasks of the system (for each system within our project).

Guiding Line (Use it yourself or invite someone else)

Users will need to be able to:

–          read instructions on posters or on the website;

–          turn on a Bluetooth connection on their mobile phone;

–          send a message (via Bluetooth) to the service with the required information in it;

–          receive a message (via Bluetooth or SMS) from the service;

–          follow the arrow.

The service will need to be able to:

–          receive a message (via Bluetooth) from the user;

–          send a message (via Bluetooth or SMS) to the user.

Graffiti wall

Users will need to be able to:

–          choose to pick a different color;

–          draw something by touching the screen;

–          choose to erase their drawing;

–          choose to save their drawing.

The system will need to be able to:

–          display the drawing of the user on the screen (in the chosen color);

–          erase the drawing of the user from the screen;

–          save the drawing of the user on the website.

Shadow Panels & Interactive Walls

The system will need to be able to:

–          react on movement;

–          lighten up LED lights.


Users will need to be able to:

–          visit the website;

–          read instructions;

–          use the application to customize their own “arrow”:

  • choose to open the application;
  • read instructions (tutorial);
  • draw their own “arrow”;
  • choose to erase their drawing;
  • choose to save their drawing;
  • choose to close the application;

–          see what “arrows” have been created by their selves or by others;

–          read the codes of the “arrows”;

–          see what has been drawn on the graffiti walls;

–          vote on what visuals there will be on the “shadow panels” and “interactive walls”  next week;

–          leave the website.

The website will need to be able to:

–          show instructions;

–          have the application to customize their own “arrow” on it:

  • open the application;
  • show instructions (tutorial);
  • show the drawn “arrow” of the user;
  • erase the drawn “arrow” of the user;
  • save the drawn “arrow” of the user;
  • close the application;

–          show what “arrows” have been created by the users;

–          show the codes of the “arrows”;

–          show what has been drawn on the graffiti walls;

–          count the votes on what visuals there will be on the “shadow panels” and “interactive walls”  next week;

–          close the website.

Task flow

click the task flow to see in full size.


Detailed Visual Design Examples

Movie storyboard

Conceptual Design

19 01 2010



While building the Spoorzone, there will be a long construction time around the station. And routes to bus stops, tram stops, and parking space around the station are going to change a lot, which might confuse passengers.

The main idea of Enjoin is to guide the passengers to the main transportation spots around the station area. Considering most of the trails will be surrounded by walls or fences that are the perfect places for guiding, we decided to put LED panels on it to lead the way. The LED light will be connected with users cell phones by SMS and bluetooth. Users can type is their name (will be showed above the LED light), choose their destination, appearance of their guiding light etc. After users send the request, there will appear a personal light on the wall leading them to their destination. While they are following the guiding light, therewill be another LED panel interactive with users in the tunnel, like a shadow. In addition, there will be interactive walls in platform, bus stops, tram stops etc. Users can draw digital graffitis on interactive walls or watching lighting show to spend their waiting time.

The routes of LED guiding light, which we call it The Guiding Line, will be changed according to the construction work. On the other hand, the shadow panels, which are in the tunnel, and the interactive wall will be updated weekly.

Visual style

delightful, friendly, lively, colorful.

The media we are going to use for the EnJoin project are :
– website
– sms
– bluetooth
– LED screens/walls
– posters/information panels
People will get to know the system through posters or information screens in the buses, trains and trams that are travelling to Delft, at the bus/tram stops in Delft and the station area itself. Also the website will give more information.

Content and Communication

The Design will consist of different platforms that work together to create a fun experience.

Technical issues

The Guiding Line

Travellers will log in when they arrive (or a short time before) through bluetooth. They can send a sms with their name, a departure time, destination and a code of the guiding light. These codes wil be at each central point like the station, the bus stops etc…

If a traveller makes connection with the system their names will be displayed on the LED “Guiding Line” with a guiding light pointing in the direction they should follow and a countdown to the time they entered. The Personal Guiding Light will follow the traveller through the blue tooth connection and this way be able to guide it in the right direction. If a traveller is getting out of time the guiding light might start flashing to show them they should hurry up.

The Guiding Line could also be used to pick someone up or be able to find each other in the chaos. One of the travelers sends a message to the system with the code of his/her location, phone number and name of the person they want to invite. This invited person will receive a message that asks if they want to accept the guiding line invitation and simply have to answer the message with YES and location code to be guided to the other person.

Shadow panels

At the tunnel part connect with the train station, there will be responsive LED screens around the Guiding Line. This LED screens will react on movement and this way could form a ‘shadow’ that’s following the traveller or another form that moves along. The traveller could play with this shadow by moving in different ways or speeds. The form of the shadow could be changed every week to keep regular travellers interested. The shadow panels will only work on movement sensors so if people are just passing by without logging in to the Guiding Line it will also interact with them.

Interactive Walls

At the main connection points and waiting areas (busstop, train station/platforms, tramstop) there will be bigger LED screens that also interact with the people through moving forms that can be manipulated by the traveller through movement and in this way form some kind of interactive grafitti.


On the website the traveller can find information and explanation about the project. Also they can customize their guiding light by the pixel drawing program on the site. The website will give them a code of that guiding light after they finish. So when they send the message at the station area they can add the code in the end in order to use their personal guiding light instead of the standard form. The visuals of the shadow screens and will be changed weekly and on the website people can vote which visual they want next week.


Media Strategy

19 01 2010

Because our target is to entertain and guide people in between 5-20 minutes the media we use should be easy accessed and fast in use. Therefore the main interaction will be done by SMS, Bluetooth and direct contact with LED screens. SMS and Bluetooth are fast communicators our target group is using daily. And internet is also a medium they are familiar with.
Our system will be CM level 3 because people are able to interact and influence the system. The information on the various media is different, although has cross-overs at some points, for example the system is explained on the website as well as newspapers, posters in the trains, etc.

The media we are going to use are:
website: to inform and design their own guiding light, and show digital graffiti are saved.
Bluetooth: to connect with guiding line system.

SMS: Guiding line system connects with invited user (those might not on Bluetooth yet).
LED screens/walls: the main media. To lead the way for users, and it is a digital graffiti wall at the stop as well.

posters, newspapers: to inform users and show the instruction.

The aim of the media (AIDA):

Awareness: LED panels, posters, newspapers.

Raising Interest: LED panels, website.

Creating Desire: LED panels, (users want their own guiding lights with their names on it.)

Action: Bluetooth, SMS, website, LED panel (digital graffiti wall).
The website refers to all media, SMS & Bluetooth <-> LED panel (Guiding Line), LED panel (Graffiti wall) -> website.


19 01 2010

Theme: “Enjoying the chaos”

Because of the arrival of a whole new train station and railway tunnel, there will be a big ‘moving’ construction place. The different stages of the construction bring a lot of changes with it affecting the paths travelers used to follow through this area (the way to the platforms, bus/tram stop, bicycle parking place etcetera).

Target group

The target group is young workers & students commute around Delft station every weekday. Those people have the time be “entertained”.

The results of our questionnaire show us that this group of people is not much concerned. And when they are, it is about the time schedule of the public transport they currently use.

It should be possible for the target group to play an interactive role in the solution. The solution also has to be something new/innovative and fun.

The estimated amount of people within this target group will be about 800 a day.


Because the construction works, the commuters passing Delft station might be confused by the changing routes from station to their destination. We will not only show them the way, but also have fun while they following our signpost. In the end, the travelers might love the chaos because the great solution they can enjoy.


The solution should be telling them where to go clearly. And it should be something new/innovative, fun as well. This way the waiting travelers will never have a dull moment.

For brand Identity, we (IFYOU) will be the team design and take charge of this project. On the other hand, the investors will be NS, Delft Bouwt,          City of Delft,          and WeSD.

Communication goal

In the first, the station area (where the chaos will be) should be a fun place to be. Secondly, there could be thought of a way to inform people about the changing rotes around station.

Cross media could give a good solution to achieve the goal, because it will be a periodically changing something.

Choice of media

The media are used not just the old-fashion ways to communicate (e.g. posters, newspapers etc.), but also those more modern and can be changed easily (e.g. Bluetooth and website). The target group contains young people, who are using these types of media a lot.

Interesting places to use these media are the places where the target group will be around: on the train/ bus/tram, at or nearby the station platform/ bus stop/ tram stop, at the bicycle parking place, around the construction site.

Different kind of situations should be taken into account. The target group is waiting for their bus/ tram/ train. This can take between 5 and 25 minutes. The weather could also be an influence on the solution. For example, when it rains people do not want to get wet. There are also moments that there are much more people at/around the station than average.


The target group is not much concerning about chaos, because they think it is all arranged well. The solution will come up to their expectations and keep them satisfied. It will be a fun place to be!


The solution will have a long-lasting effect. It will be used during all stages of the project.


Possible cooperators/stakeholders:

–          Free newspapers (Metro, Spits, Pers, Dag, NS magazine etcetera);

–          NS (train);

–          Veolia (bus);

–          HTM (tram);

–          ProRail (railway);

–          Taxi companies;

–          Delft Bouwt;

–          WeSD;

–          TUDelft;

–          City of Delft;

some graphics we made

13 01 2010

Ryan on the train, reading newspaper with advertisement about Enjoin.

Ryan try to connect with guiding line.

with shadow panel.

with shadow panel.


16 12 2009

We forgot to post our personas.


Is a 28 years old hotel manager living in Delft. His work is in Leiden so he has to travel by train 5 days a week. Sometimes he travels early in the morning, sometimes later in the day because of the different shifts in the hotel. He also works a lot in the weekends. He travels to the station by bike.

He is living and enjoying the single live and when he goes out he does so in Delft with his friends or sometimes Rotterdam and The Hague. He likes to play squash to stay fit.


 Is a 21 years old student of civil engineering in TU Delft. She lives in The Hague, near HS. She goes to Delft every weekday, usually arrives around 08:15 and has to wait 10-20 minutes for her bus and returns around 17:00 to wait for about 10-20 minutes for her train. In the weekends she usually goes to visit friends in other cities, but also sometimes to delft. She does fitness and yoga twice a week at the sport centre (so returns later).